Skincare Built for Your South Pakistan's Skin.
Pharmaceutical-grade organic formulas developed specifically for South Asian skin — the melanin levels, the climate, the concerns that imported brands ignore. Made in our own licensed facility in Punjab.
Formula Specification
Our Bundles
Élixiré Cosmetics
Élixiré Cosmetics
Unlock Your Ideal Care
Recommended for you
Skin Care
By Shrooq Pharma
By Shrooq Pharma
By Shrooq Pharma
By Shrooq Pharma
Serums
Élixiré Cosmetics
Élixiré Cosmetics
Élixiré Cosmetics
Élixiré Cosmetics
Skin Profiling Tool · EÉ/QUIZ/001
Find the Formula Made for Your Skin.
3 questions. 60 seconds. A dermatologist-sequenced routine built around your specific skin profile, climate exposure, and primary concern.
Step 01 of 03
How would you describe your skin most of the time?
Step 02 of 03
What is your single biggest skin concern right now?
Step 03 of 03
How much sun exposure do you get on a typical day?
Analysis Complete
Your Personalised Routine
Body Care
Key Ingredients
01
Vitamin C 20%
L-Ascorbic Acid
The gold standard of brightening actives. At 20% concentration, our stabilised L-Ascorbic Acid visibly fades pigmentation, evens skin tone and shields against environmental oxidative damage.
Found in Vitamin C 20% Brightening Serum
02
Mandelic Acid 20%
Mandelic Acid
Derived from bitter almonds, Mandelic Acid is a large-molecule AHA uniquely gentle enough for sensitive and darker skin tones. Exfoliates without irritation, unclogs pores and reduces hyperpigmentation.
Found in Mandelic Acid 20% Serum![Hyaluronic Acid](https://cdn.shopify.com/s/files/1/0708/0879/7272/files/1000044719.png?v=1772955282?w=800&q=80")
03
Hyaluronic Acid
Sodium Hyaluronate
Holds 1,000 times its weight in water. Our multi-molecular weight complex penetrates at different skin depths — surface for dewiness, dermis for structural plumping. Lines appear softened and the barrier strengthens.
Found in Dermi HYD Hydrating Cream
04
Salicylic Acid
Beta Hydroxy Acid
Oil-soluble BHA that penetrates directly into pores to dissolve sebum and dead skin cells causing blockages. Reaches deep into the follicle — the definitive active for acne-prone and congested skin.
Found in Anti-Acne Face Wash
05
Pentapeptide Complex
Palmitoyl Pentapeptide-4
Signal peptides that communicate with skin cells to upregulate natural collagen production. Mimics collagen breakdown signals that trigger the skin's repair response — measurably reducing fine line depth over 12 weeks.
Found in Pentapeptide Anti-Aging Serum
06
Argan Oil
Argania spinosa Kernel Oil
Pressed from Moroccan Argan kernels, retaining full Vitamin E, fatty acids and phenols. Seals the hair cuticle, eliminates frizz, restores moisture and imparts luminous shine. Absorbs completely — no residue.
Found in Elo Hair Serum Argan OilGMP-Certified · Pharmaceutical-Grade · Kasur, Punjab · Dermatologist Tested on South Asian Skin
Comparative Analysis ·
How We Compare
to the Alternatives.
Pakistani skincare buyers have three choices: expensive imported brands formulated for other climates, unregulated local products with unknown ingredients, or Élixir É — pharmaceutical-grade, locally developed, transparently formulated. Here is the honest comparison.
Comparison based on publicly available product information · Brand names withheld per fair comparison standards · Data current as of 2024
Price vs Comparable Imports
Premium imported serums with similar active concentrations cost Rs. 6,000–18,000. Élixir É delivers pharmaceutical-grade formulation at Rs. 800–1,800 because we manufacture in-house in Punjab — zero import margin.
Made for Your Skin Type
Every imported brand's clinical trials use European or East Asian subjects. Élixir É is the only brand in this comparison developed and dermatologist-tested specifically on South Asian melanin levels and Pakistani climate conditions.
No Hidden Ingredients
We publish every active ingredient with its exact concentration. No proprietary blend labelling. No ambiguous "complex" names hiding what is actually in the formula. This is our minimum standard of honesty — not a marketing feature.
